Danielle Vernelson
Video & Animation
Case Study Create a Smarter Product Feedback Loop with Deeto
Goal of the project: Deeto wanted a simple, story-driven animation that showed how their AI Product Interview Agent and Product Analysis turn messy beta feedback into clear, confident product decisions.
Created while freelancing at: Incite Media
Role: Graphic Designer & Animator
Create a Smarter Product Feedback Loop with Deeto
Deeto wanted an easy way to show product leaders the value of running feedback campaigns with their product—so they could show them how it improves beta programs, informs the roadmap, and ultimately leads to stronger launches.
I started by creating a storyboard that my partner in marketing and I could work on together. I built it in google slides so she could edit the text, which allowed us to work quickly. The presentation was rough, then all the little details got tidied up when I brought it into After Effects.
Custom Interface Needed
At one point, the animation needed to show how Deeto automatically launches interviews the moment a customer releases a new beta, so we faced a challenge: the “product going into beta” was a hypothetical customer, so no real screenshots existed.
That’s where marketing needed me to do a little bit of design magic. Using Figma Make, I designed a believable backend UI for a fictional product, complete with environment states, controls, and a realistic dropdown to transition from Alpha to Beta. This custom interface allowed the animation to illustrate the feature seamlessly and made the flow feel authentic without relying on any confidential or unavailable assets.
Here's a snippet of just that piece of the animation:
Final Results
The animation concludes by showing Deeto’s interview agent collecting beta feedback and the corresponding analysis view that helps teams gauge the health of their launch.
As part of a broader Use Case series, this video gave Deeto’s marketing team a clear, compelling way to communicate how the platform supports Product teams—especially during beta cycles where fast, structured feedback is critical. The custom UI elements helped elevate the realism and clarity of the story.
See the completed animation at the top of the page!